Built to support the people who make travel better.

ROOVA is not being built to replace the relationship between travellers and travel professionals. It is being built to help that relationship begin with better information, clearer intent and more relevant possibilities.

ROOVA supports local agents. It does not replace them.

FOR LOCAL AGENTS

Help people find the right trip before they know exactly what it is.

ROOVA is being built to combine AI-powered travel discovery with the knowledge, judgement and care of local travel professionals.

BUILT BY AI. BACKED BY LOCAL AGENTS.

Local knowledge still matters.

Travellers have more choices than ever, but more choices do not always make travel easier. ROOVA is being built to help people move from a vague idea to a more relevant possibility—then connect with the right human support when the journey needs experience, judgement or local knowledge.

We are looking for people who know travel beyond the search bar.

We are especially interested in people who care about thoughtful recommendations, authentic experiences and long-term relationships with travellers.

Independent travel advisors

Boutique travel agencies

Destination specialists

Adventure and experience specialists

Luxury and high-touch travel professionals

Advisors who support complex or customized travel

Local experts with strong destination knowledge

ROOVA helps bring better context to the conversation.

More relevant opportunities

ROOVA is being built to understand what a traveller is actually looking for—rather than sending every request into the same generic search experience.

More useful context

When a traveller needs help from a professional, ROOVA is designed to carry forward the important details: preferences, timing, budget, interests and the type of experience they are hoping to create.

More time for expertise

The goal is to reduce some of the broad research and sorting work, so local agents can spend more time applying their knowledge, refining the experience and supporting the traveller.

Help shape what comes next.

ROOVA is currently being developed and tested. We are looking to hear from a small number of travel professionals who can share their perspective, identify where the model could create real value and potentially participate in early testing as the platform develops.

Share your perspective

Help us understand the real workflow

Explore early partnership opportunities

A few early questions.

Is ROOVA currently live?

ROOVA is currently in development. We are building and testing the discovery experience before expanding into broader partner and booking workflows.

Is ROOVA trying to replace travel agents?

No. ROOVA is being built to support local travel professionals by improving discovery, context and routing. Agents bring the human judgement, relationships and service that many travellers still need.

How might agents work with ROOVA?

The longer-term model may include relevant traveller referrals, shared trip context, AI-assisted preparation and human support for complex or high-touch travel. The exact partner workflow is still being tested.

Will ROOVA handle bookings?

ROOVA’s initial focus is discovery, recommendations and intelligent routing. Where a booking or detailed support is needed, the traveller may be directed toward an appropriate provider, partner or travel professional.

Who should join the early partner list?

Independent advisors, boutique agencies and specialists who care about personalized recommendations, authentic experiences and better ways to connect with travellers.

AI opens the possibilities. Local experts help make them real.

Traveller idea → ROOVA discovery → Relevant possibility → Local expert support

01

A traveller shares an idea.

They may know exactly what they want—or only know that they want something different.

02

ROOVA interprets the request.

ROOVA is being built to organize the traveller’s preferences, timing, budget and interests into a clearer discovery request.

03

The right path is identified.

Some simple travel needs may lead toward relevant referral or booking options. More complex travel may benefit from local experts.

04

The agent adds human judgement.

The travel professional reviews, adjusts, confirms and supports the experience using their expertise and relationships.

Bring local knowledge into the next generation of travel discovery.

ROOVA is being built with AI, but it will be shaped by the people who understand travel best. Join the early partner list to follow the development of ROOVA and explore what a future partnership could look like.